Tuesday, October 25, 2011

Kudos to Coke for Helping Polar Bears

According to the folks at Coca-Cola, white is the new red. This Christmas, Coke cans will turn from their iconic red colour to white in honour of the polar bear. Feel better about indulging in that odd can of sugar-laden Coke over the holidays, knowing that each sip helps raise awareness of World Wildlife Fund (WWF) efforts to protect the polar bear's habitat. With nearly two-thirds of the world's polar bears living here in Canada, they are clearly an important part of our ecosystem and culture. Through the "Arctic Home" campaign, Coca-Cola will match consumer donations made until March 15, 2012, up to $1 million USD. Canadians can visit iCoke.ca to make their donation. Funds will go towards the WWF's polar bear conservation work. Our generation is witnessing million-year-old glaciers melting and sea-ice disappearing. Whole communities of people and wildlife could lose their homes. According to the WWF, this is a critical time for us to work together to ensure thriving lives and livelihoods in our beautiful North. Help raise awareness of the plight of the polar bear this Christmas... just be sure to recycle that can. For more, click here.

3 comments:

beauty said...

This blog always create some informational and amazing things, which add in my knowledge and experience.But I am a bit confuse. Thanks for sharing.Waiting for next post.

JAMES DEAN said...

"Thank you very much for the whole information.
Marketing communication strategy | Advertising as profession in Estonia | Advertising professional in Estonia

Bridal saree said...

It's good to see this information in your post, i was looking the same but there was not any proper resource, thanx now i have the link which i was looking for my research. . . . . .

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